About ShAesthetics

This brand saved me before it ever saved anyone else.

Hey, I’m Shae — I’m 16, I live in Sarasota, Florida, and I’m the founder of ShAesthetics. I started this brand during one of the hardest times in my life — months where I felt stuck, broken, and unsure of who I even was anymore. When everything felt heavy, the idea of this store became my light. Something to focus on. Something to build. Something to prove that I could still move forward.

At first, it was supposed to be a dropshipping business. But things changed, and I changed with it. With help from my dad and brother, ShAesthetics turned into a reselling store — built from scratch, right in our living room. Our product photos? Taken on a broken closet door with stickers and a blanket underneath. We don’t have a fancy setup, but we have heart — and that’s what makes this real.

The biggest challenge? Getting people to take me seriously. Finding the money. Figuring it out as I go. I mess up sometimes, but I learn. Every day I’m teaching myself about business, style, branding — because this isn’t just for now. I’m in it for the long run.

ShAesthetics is more than a shop. It’s confidence. It’s growth. It’s knowing you look good and feel even better. I want every person who wears something from my store to feel like they can show up in the world as their strongest, boldest self — because that’s what I’m trying to do too.

One day, I hope to turn this into a full boutique. I want to design and sell my own clothes — not just resell, but create. And when I get there, I’ll know it was because I started here, with nothing but a dream and some stickers on a door.

More than anything, I want to prove to myself that I can do this. That I can grow, succeed, and build something that lasts. For my future. For my family. For me.

💚 Stay bold. Stay real. Stay aesthetic.